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DVD video

Title Our brand is crisis
Published 2006

Copies

Location Call no. Vol. Availability
 MELB  324.720984 Boy/Obi  2006/09/19  AVAILABLE
 W'PONDS  324.720984 Boy/Obi  2006/09/19  AVAILABLE
Description 1 videodisc (DVD) (85 min.) : sd., col. ; 4 3/4 in
Series Hot Docs (Television program)
Summary For decades, US strategists-for-hire have been quietly moulding the opinions of voters and the messages of candidates in elections around the world. They have worked for presidential candidates on every continent (in Britain, Israel, India, Korea, South Africa, Venezuela and Brazil). This documentary is a look at one of these campaigns and its aftermath. With access to think sessions, media training and the making of smear campaigns, we watch how the consultants' marketing strategies shape the relationship between a leader and his people. Recently Bolivia's New Leftist president, Evo Morales, has put the country back in the news. Morales, previously a leader of the Coca Leaf-Growers' Union, became the nation's first indigenous leader in December. According to this documentary the situation in Bolivia is one example of the consequences of US marketing strategies to spread zthe American brand of democracy3. (From Bolivia, in English and Spanish, English subtitles) M (A,V) CC WS --Website
Notes Off-air recording of SBS-TV broadcast September 19, 2006. Copied under Part VA of the Copyright Act
Credits Directed, produced and written by Rachel Boynton
Notes DVD
Rated: M
Available for Deakin University staff and students only
Subject Political consultants -- Bolivia
Campaign management -- Bolivia
Political campaigns -- Bolivia
Author Boynton, Rachel
SBS-TV
Other Titles Hot Docs. 2006/09/19