| Description |
1 online resource |
| Series |
Palgrave studies in political marketing and management |
|
Palgrave studies in political marketing and management.
|
| Summary |
This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Quebecois, Green Party, and People's Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign |
| Notes |
Online resource; title from digital title page (viewed on September 30, 2020) |
| Subject |
Trudeau, Justin.
|
| SUBJECT |
Trudeau, Justin fast |
| Subject |
Canada. Parliament -- Elections, 2019
|
| SUBJECT |
Canada. Parliament fast |
| Subject |
Political campaigns -- Canada -- History -- 21st century
|
|
Elections
|
|
Political campaigns
|
|
Politics and government
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| SUBJECT |
Canada -- Politics and government -- 21st century
|
| Subject |
Canada
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| Author |
Gillies, Jamie, editor.
|
|
Raynauld, Vincent, 1982- editor.
|
|
Turcotte, André, 1966- editor.
|
| ISBN |
9783030502812 |
|
3030502813 |
|
