1. The decision to run for president -- 2. The democratic primaries and convention -- 3. The republican "primary" strategy and convention -- 4. The general election -- 5. Outside influences : 527s, McCain-Feingold, and message politics -- 2004 campaign time line
Summary
"Every four years following the presidential election, the Institute of Politics at Harvard University convenes a distinguished gathering of campaign managers, media commentators, and interested political observers to reflect on presidential campaign strategies from the earliest primaries through Election Day. The result is a book, and the 2004 election edition is published for general audiences as well as college classrooms and campaign and media professionals."--BOOK JACKET