Ch. 1. American Political Parties and the Press -- Ch. 2. New Directions in American Journalism -- Ch. 3. Advertising and the Press -- Ch. 4. Newspapers as Businesses -- Ch. 5. Shaping and Packaging the News: Luring Readers and Advertisers -- Ch. 6. The Commercialization of News -- Appendix 1. Content Analysis Scheme -- Appendix 2. Content Analysis Tables
Summary
This work traces the major transformation of newspapers from a politically based press to a commercially based press in the 19th century. Gerald J. Baldasty argues that broad changes in American society, the national economy and the newspaper industry brought about this dramatic shift
Analysis
Press History
United States
Bibliography
Includes bibliographical references (pages 205-224) and index
Notes
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English
Print version record
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