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Subjects (1-3 of 3)
Product management -- China
1 2008 International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets Bell, Sandra Rating: Electronic Resources More...
2 2022 Sharing behavior of brand crisis information on social media : a case study of Chinese Weibo Yang, Changzheng, author Singapore : Springer ; [China] : Xiamen University Press, [2022] Rating: Electronic Resources
3 2017 "XiaoLingTong" : a miracle for UTStarcom a disruptive tech in China? Sanderson, Jihong W., author London : SAGE Publications Ltd, 2017 Rating: Electronic Resources
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International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets