BNBM is a state owned Chinese enterprise that manufactures Gypsum boards for the construction industry. This case examines how the brand management of BNBM and how this contributed to BNBM's sales growth
Notes
Originally Published InYu, C., & Mao, C. (2017). Taking the Commanding Heights: BNBM's Branding Strategy. 8-817-312. Beijing, China: Tsinghua SEM Chinese Business Case Center