Title Building buzz to beat the big boys : word-of-mouth marketing for small businesses / Steve O'Leary and Kim Sheehan

Published Westport, Conn. : Praeger Publishers, 2008

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Description 1 online resource (xvi, 178 pages) : illustrations Contents The importance of word of mouth and customer communities -- Who are your customers? -- Getting started with word of mouth -- Encouraging and rewarding word of mouth with family, flirts, and phantoms -- How customer communities work -- Establishing your online community -- Growing and supporting your online community -- Tracking the results -- Keeping your community fresh and vital -- Ethical considerations that will make your community more successful -- The adventure begins Summary By putting the information in this book to use, small retail stores and service providers can beat back Big Chain competition and prosper Bibliography Includes bibliographical references and index Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL Print version record digitized 2024. HathiTrust Digital Library committed to preserve pda MiAaHDL Subject Word-of-mouth advertising. Small business marketing. Small business marketing Word-of-mouth advertising Petites et moyennes entreprises -- Marketing. Petites et moyennes entreprises -- Publicité. Word-of-mouth advertising. Small business marketing. Form Electronic book Author Sheehan, Kim ISBN 0313345996 9780313345999 1281301787 9781281301789

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