Cover; Big Data War: How to Survive Global Big Data; Contents; Prologue; PART 1: Dump the Data; CHAPTER 1: Global Data War; CHAPTER 2: Why Did Google TV Fail?; CHAPTER 3: Why Do They Analyze Data?; PART 2: Data is Human; CHAPTER 4: Think as a Customer; CHAPTER 5: Big Data -- Start from Humans; CHAPTER 6: Why Does Nike Compete with Nintendo?; PART 3: Data Is Created by Me; CHAPTER 7: Knowing Necessary Data Is Everything in Data Analytics; CHAPTER 8: Create Data; PART 4: We Don't Need the Past; CHAPTER 9: Predict Human Unconsciousness; CHAPTER 10: Anything with a Pattern Can Be Predicted
PART 5: What Matters at the End is PerformanceCHAPTER 11: Data Is Strategy; CHAPTER 12: Big Data-A Long Way to Go; EPILOGUE; About the Author; Index; Ad Page; Back Cover
