Limit search to available items
Book Cover
Author Fuller, Danielle, author.

Title Reading bestsellers : recommendation culture and the multimodal reader / Danielle Fuller, DeNel Rehberg Sedo
Published Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2023


Description 1 online resource (92 pages)
Series Cambridge elements. Elements in publishing and book culture, 2514-8524
Cambridge elements. Elements in publishing and book culture.
Contents Introduction -- Choosing -- Connecting -- Responding -- Conclusion
Summary Readers are essential agents in the production of bestsellers but bestsellers are not essential to readers' leisure pursuits. The starting point in this Element is readers' opinions about and their uses of bestselling fiction in English. Readers' relationships with bestsellers bring into view their practices of book selection, and their navigation of book recommendation culture. Based on three years of original research (2019-2021), including a quantitative survey with readers, interviews with social media influencers, and qualitative work with international Gen Z readers in a private Instagram chat space, the authors highlight three core actions contemporary multimodal readers make -- choosing, connecting, and responding -- in a transmedia era where on- and offline media practices co-exist. The contemporary multimodal reader, or the MMR3, they argue, illustrates the pervasiveness of recommendation culture, reliance on trusted others, and an ethic of responsiveness.-- Provided by publisher
Bibliography Includes bibliographical references
Notes Print version record
Subject Books and reading -- Social aspects
Recommender systems (Information filtering) -- Social aspects
Best sellers.
Form Electronic book
Author Rehberg Sedo, DeNel, author
ISBN 9781108891042