| Description |
vii, 236 pages ; 23 cm |
| Series |
Consumption and public life |
|
Consumption and public life.
|
| Contents |
Machine derived contents note: Introduction: Bodies, Consumers and the Ethnography of Commercial Gyms The Cultural Location of Fitness Gyms Spatiality and Temporality Interaction and Relational Codes Framing Fitness Discipline and Fun The Culture of the Fit Body Fit Bodies, Strong Selves Conclusion: Embodiment, Subjectivity and Consumer Culture Notes References Index |
| Summary |
Largely organized via commercial relations of some kind, fitness gyms are key sites for studying consumption and subjectivity in contemporary society. Gym-goers are typically addressed as individuals who take control of both the market and themselves. Through a variety of qualitative sources--ethnographies, interviews and discourse analysis--this book explores how consumers and producers collaborate in the production of the training scene to provide a critical discussion of fitness as lived consumer culture. It examines how individuals become fitness participants, their locally sustained relationships, the framing of discipline as fun, the meanings attached to the idea of fitness and the negotiation of broader body ideals. Choice is revealed as a situated process, rather than a cost-benefit decision; a transformative, ongoing practice rather than an accomplished, rational calculation. Consumption features as an ambivalent phenomenon, with consumers increasingly asked to be active producers of cultural forms that are larely managed by producers who need to consume much of the very same sort they produce |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages 217-230) and index |
| Subject |
Recreation industry -- Social aspects.
|
|
Consumption (Economics)
|
|
Consumers -- Attitudes.
|
|
Physical fitness centers -- Social aspects.
|
|
Physical fitness -- Social aspects.
|
| LC no. |
2010042849 |
| ISBN |
9780230507494 |
|
0230507492 |
|
