Title Full house : turning data into audiences : a manual for ticketing and marketing professionals / [Roger Tomlinson, Tim Roberts]

Edition [Second edition] Published Surry Hills, N.S.W. : Australian Council for the Arts, 2006

Copies

Location	Call no.	Vol.	Availability
MELB	658.8340994 Tom/Fht		AVAILABLE

Description xii, 206 pages : illustrations (some color), color maps ; 21 cm Notes "Developed with the assistance of the Australia Council for the Arts, the Australian Government's arts funding and advisory body and Arts Victoria, W.A. Department for Culture and the Arts, Arts S.A., Arts Queensland and Arts N.T." "A revised and updated edition of Boxing Clever written by Roger Tomlinson and originally published by Arts Council England in 1993." Spiral binding Bibliography Includes bibliographical references Subject Consumers -- Research -- Australia. Arts audiences -- Australia. Relationship marketing -- Australia. Author Roberts, Tim. Tomlinson, Roger. Boxing Clever Australian Council for the Arts. ISBN 9781920784355 spiral binding 1920784357 spiral binding

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