Title Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk

Edition Student edition Published Mason, Ohio : Thomson/South-Western, [2008] ©2008

Copies

Location	Call no.	Vol.	Availability
MELB	658.812 Bar/Poc		AVAILABLE

Description xvi, 511 pages : illustrations ; 26 cm Bibliography Includes bibliographical references and index Subject Relationship marketing -- Textbooks. Customer relations -- Management -- Textbooks. Genre/Form Textbooks. Author Galka, Roger J Strunk, Daniel P. LC no. 2006908267 ISBN 9780324322385 Student edition 0324322380 Student edition

  Permalink