| Description |
1 online resource |
| Series |
Routledge New Directions in PR and Communication Research Ser |
|
Routledge New Directions in PR and Communication Research Ser
|
| Contents |
Intro -- Half Title -- Series Information -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Illustrations -- List of Contributors -- Preface -- Acknowledgments -- Part I Views on strategic communication(s) in Russia -- 1 What is (are) strategic communications in Russia? -- Overview of this book -- The book's ambition -- Russians are different than are Americans -- Russian strategic communications must be predicated on history, culture, and ideology -- Russians strategic communications has presented challenges -- Conclusion -- References |
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2 Russian strategic communications on the global stage -- Introduction -- Strategic communication: From West to East? -- Strategic communications in politics -- Strategic communications in business -- Differences in strategic communication(s) between the West and Russia -- Conclusion -- Acknowledgment -- References -- Part II Examining the historical and contemporary development of communication(s) in Russia -- 3 The forms and shapes of today's communication as a field, as a discipline, and as a social institution in Russia: Communication development as a result of society's modernization |
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Introduction -- The political and economic reforms in Russia as a new structure of the communication industry -- Communication as a social institution in Russia: The institutionalization of a public sphere -- Emergence of the public in Russia -- Media system in Russia -- Status quo of communication's theory and practice in Russia -- Conclusion -- References -- 4 The history of the development of public relations as an institutionalized field and as a discipline in the post-Soviet space -- Introduction -- Literature review -- Method -- Discussion |
|
Genesis of post-Soviet public relations education -- Development of the structure and key elements of the curriculum -- The integrated program: Complexity and reasons for merging -- Development of research in public relations -- Features of public relations research in post-Soviet Russia -- The impact of the Soviet past on contemporary public relations higher education -- Genesis of public relations education in Russia in the multicultural and global context -- Conclusion -- Notes -- References |
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Part III The academic and professional development of strategic communications in Russia: Examining current and future challenges -- 5 The Russian Professional Public Relations Standard -- Introduction: The mission of the Russian Public Relations Professional Standard -- The professional standard as a collective product -- The public relations specialist professional standard structure -- General characteristics of public relations -- Public relations industry trend forecast for the following three to five years |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations -- Russia (Federation)
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Advertising -- Russia (Federation)
|
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Strategic planning -- Russia (Federation)
|
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Advertising
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Public relations
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Strategic planning
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Russia (Federation)
|
| Form |
Electronic book
|
| ISBN |
9781000173956 |
|
100017395X |
|
9781000173918 |
|
1000173917 |
|
9781000173932 |
|
1000173933 |
|
9781003018926 |
|
1003018920 |
|
