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Author Ahmed, Jashim Uddin, author

Title Ryanair : a low-cost business model in the European airline industry / Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum
Published London : SAGE Publications: SAGE Business Cases Originals, 2019
Online access available from:
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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case study investigates the key competitive advantages, business strategies, opportunities, and challenges of Ryanair, an Irish airline and the largest and most successful low-cost European air carrier. After deregulation in 1997, the European airline industry faced increased competition with the emergence of a variety of new low-cost airlines. Taking this opportunity, Ryanair rebranded itself as the first low-fare airline in Europe by following the low-cost model pioneered by American low-cost carrier Southwest Airlines. It operates about 2,000 flights daily from 87 bases that connect more than 200 destinations in 36 countries at the lowest fares possible. Ryanair is undoubtedly aggressive and fearless in tackling competition. However, it is facing challenges and uncertainty regarding its expansion plans as a result of Brexit. This study highlights how Ryanair is focusing on its business strategies to maintain its position in the industry and carefully planning to be more tactical in addressing the challenges lying ahead. Through the case, readers will be able to determine whether Ryanair's low-cost model will sustain itself in the highly competitive and increasingly customer centric airline industry in Europe
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Ryanair -- Case studies.
Airlines -- Deregulation -- Europe -- Case studies.
Airlines -- Europe -- Cost of operation -- Case studies.
Competition -- Europe -- Case studies.
Strategic planning -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Ahmed, Asma, author
Begum, Fatema, author
Khan, Md. Muinuddin, author
Sultana, Ishrat, author
ISBN 1526466848
9781526466846 (ebook)