Title Rebranding Islam : piety, prosperity, and a self-help guru / James Bourk Hoesterey

Published Stanford, CA : Stanford University Press, 2015

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Description 1 online resource Series Studies of the Walter H. Shorenstein Asia-Pacific Research Center Studies of the Walter H. Shorenstein Asia-Pacific Research Center. Contents Preface; Acknowledgments; Introduction: Authority, Subjectivity, and the Cultural Politics of Public Piety; Section One. Religious Authority; Chapter 1. Rebranding Islam: Autobiography, Authenticity, and Religious Authority ; Chapter 2. Enchanting Science: Popular Psychology as Religious Wisdom ; Section Two. Muslim Subjectivity; Chapter 3. Ethical Entrepreneurs: Islamic Ethics and the Spirit of Capitalism ; Chapter 4: Prophetic Cosmopolitanism: The Prophet Muhammad as Psycho-Civic Exemplar ; Section Three. Politics of Public Piety Chapter 5. Shaming the State: Pornography and the Moral Psychology of Statecraft Chapter 6. Sincerity and Scandal: The Moral and Market Logics of Religious Authority ; Conclusion. Figuring Islam: Popular Culture and the Cutting Edge of Public Piety; Notes; References; Index Summary Kyai Haji Abdullah Gymnastiar, known affectionately by Indonesians as "Aa Gym" (elder brother Gym), rose to fame via nationally televised sermons, best-selling books, and corporate training seminars. In Rebranding Islam James B. Hoesterey draws on two years' study of this charismatic leader and his message of Sufi ideas blended with Western pop psychology and management theory to examine new trends in the religious and economic desires of an aspiring middle class, the political predicaments bridging self and state, and the broader themes of religious authority, economic globalization, and the end(s) of political Islam. At Gymnastiar's Islamic school, television studios, and MQ Training complex, Hoesterey observed this charismatic preacher developing a training regimen called Manajemen Qolbu into Indonesia's leading self-help program via nationally televised sermons, best-selling books, and corporate training seminars. Hoesterey's analysis explains how Gymnastiar articulated and mobilized Islamic idioms of ethics and affect as a way to offer self-help solutions for Indonesia's moral, economic, and political problems. Hoesterey then shows how, after Aa Gym's fall, the former celebrity guru was eclipsed by other television preachers in what is the ever-changing mosaic of Islam in Indonesia. Although Rebranding Islam tells the story of one man, it is also an anthropology of Islamic psychology Bibliography Includes bibliographical references and index Notes Online resource; title from PDF title page (EBSCO, viewed September 29, 2015) Subject Gymnastiar, Abdullah, 1962- SUBJECT Gymnastiar, Abdullah, 1962- fast Subject Muslim religious leaders -- Indonesia -- Biography Celebrities -- Indonesia -- Biography Self-help techniques -- Religious aspects. Muslims -- Religious life -- Indonesia Islam -- Psychology. RELIGION -- Islam -- General. Celebrities Islam -- Psychology Muslim religious leaders Muslims -- Religious life Self-help techniques -- Religious aspects SUBJECT Indonesia -- Religious life and customs Subject Indonesia Genre/Form Biographies Form Electronic book ISBN 9780804796385 0804796386

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