2015

'Ad'apting to markets : repackaging commercials in Indian languages

Sunitha Srinivas, C., author.

Thousand Oaks : SAGE Publications India Pvt Ltd, 2015

 

2012

Advertising : an integrated marketing communication perspective

2e
Sydney : McGraw-Hill, [2012, [that is, 2011]

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2014

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951- author
3e
North Ryde, N.S.W. : McGraw-Hill Education, [2014]

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2020

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951- author
Fourth edition
North Ryde, N.S.W. : McGraw-Hill Education Australia, 2020

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2017

Advertising and Promotion : an Integrated Marketing Communication Perspective

Belch, George E
11th ed


 

1998

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Eugene)
Fourth edition
Boston, Mass : Irwin/McGraw-Hill, [1998]

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2001

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Eugene)
Fifth edition
Boston, Mass. : Irwin/McGraw-Hill, 2001

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2004

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Eugene)
Sixth edition
New York, N.Y. ; London : McGraw-Hill/Irwin, [2004]

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2004

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Eugene)
Sixth edition
New York, N.Y. ; London : McGraw-Hill/Irwin, [2004]

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2007

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951- author
Seventh edition
Boston : McGraw-Hill Irwin, [2007]

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2009

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Eugene)
[Aust. edition]
Sydney : McGraw-Hill Australia, 2009

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2012

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-
Ninth edition
New York : McGraw-Hill Irwin, [2012]

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2015

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-
10e, Tenth edition
New York, NY : McGraw-Hill, [2015]

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2018

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951- author
Eleventh edition
New York, NY : McGraw-Hill Education, [2018]

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2021

Advertising and promotion : an integrated marketing communications perspective

Belch, George E., author
12th edition
New York : McGraw-Hill, [2021]

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2021

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951- author
12e
New York, NY : McGraw-Hill Education, [2021]

 

2005

Advertising and promotion : communicating brands

Hackley, Christopher E.

London : SAGE, 2005

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1998

Advertising and sales promotion strategy

Tellis, Gerard J., 1950- author

Reading, Mass. : Addison-Wesley, [1998]

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1998

Advertising communications & promotion management

Rossiter, John R.
Second edition
Boston, Mass. : Irwin/McGraw-Hill, 1998

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1997

Advertising communications & promotion management

Rossiter, John R.
Second edition
New York : McGraw-Hill Companies, [1997]

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2007

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A., author
Seventh edition
Mason, Ohio : Thomson South-Western, [2007]

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c2010

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A., author
Eighth edition
Mason, OH : South-Western Cengage Learning, [2010]

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1999

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A., author
Fifth edition
Fort Worth, Tex. : Dryden ; London : Harcourt Brace, 1999

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2003

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.
Sixth edition
Mason, Ohio : Thomson South-Western, [2003]

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2012

Advertising strategy : marketing in practice

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1987

Best sales promotions

Robinson, William A., 1926-
Sixth vol
Lincolnwood, Ill. : NTC Business Books, [1987]

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1993

Business-to-business direct marketing : proven direct response methods to generate more leads and sales

Bly, Robert W.

Lincolnwood, Ill. : NTC Business Books, [1993]

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2005

Business-to-business marketing : relationships, systems and communications

Fill, Chris.
Fourth edition
Harlow, England ; New York : Financial Time Prentice Hall, 2005

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2010

Buy-in : saving your good idea from being shot down

Kotter, John P., 1947-

Boston, Mass. : Harvard Business Review Press, [2010]

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2001

The complete guide to accelerating sales force performance

Zoltners, Andris A

New York : AMACOM, 2001

 

2006

Confessions of shameless self promoters : great marketing gurus share their innovative, proven and low-cost marketing strategies to maximize your success

Allen, Debbie, 1953-

New York : McGraw Hill, [2006]

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2006

Connected marketing : the viral, buzz and word of mouth revolution

Oxford : Butterworth-Heinemann [Elsevier], 2006

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2010

Consumer aesthetic experience in a retail context : pure, popular, modern, and postmodern aesthetic experiences

Krittinee Nuttavuthisit.

Saarbrucken, Germany : VDM Verlag Dr. Muller, 2010

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2004

Controversies in contemporary advertising

Sheehan, Kim Bartel

Thousand Oaks : Sage Publications, [2004]

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1994

Effective industrial marketing : business-to-business marketing of goods and services

London : Kogan Page, 1994

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1988

Effective marketing communication and promotion : a practical guide to the 'new promotion mix' using advertising, public relations, promotions direct marketing, direct mail and other strategies

Macnamara, Jim R
First edition
Melbourne : Information Australia, [1988]

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2009

Excellence in sales : optimising customer and sales management

Dannenberg, Holger



 

2016

Fashion promotion in practice

Cope, Jon, author

[London] : Bloomsbury, [2016]

 

2010

First Steps in Advertising and Sales Promotion

Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-
2nd ed


 

2013

Global consumers and in-store promotions

Schultz, Don E.



 

2004

The graphic designer's and illustrator's guide to marketing and promotion

Piscopo, Maria, 1953-

New York : Allworth Press/Graphic Artists Guild, [2004]

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2008

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Williams, Alison



 

2008

How to market, advertise, and promote your business or service in your own backyard

Egelhoff, Tom.



 

1988

Impact of sales promotions on when, what, and how much to buy

Gupta, Sunil.

Cambridge, MA (1000 Massachusetts Ave., Cambridge 02138) : Marketing Science Institute, [1988]

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2011

Innovative promotions that work : a quick guide to the essentials of effective design

Cyr, Lisa



 

2015

Integrated marketing communications

Chitty, William, author
Fourth Asia-Pacific edition
South Melbourne, Vic. : Cengage Learning, 2015

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2014

Integrated Marketing Communications

Australia, Cengage Learning
4th ed


 

2018

Integrated marketing communications

Chitty, William, author
Fifth Asia-Pacific edition
Southbank, Vic. : Cengage, 2018

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2010

Integrated marketing communications in advertising and promotion

Shimp, Terence A.
Eighth edition, International edition
United States ; United Kingdom : South-Western/Cengage Learning, [2010]

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2008

Integrated marketing communications : strategic planning perspectives

Tuckwell, Keith, 1950-
Second edition
Toronto : Pearson Prentice Hall, [2008]

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