Limit search to available items
Book Cover
E-book
Author Pereira, Andrew Joseph, author

Title Affective governmentality : neoliberal education advertisements in Singapore / Andrew Joseph Pereira
Published Singapore : Springer, [2019]

Copies

Description 1 online resource (142 pages)
Series Cultural studies and transdisciplinarity in education, 2345-7708 ; volume 9
Cultural studies and transdisciplinarity in education ; v. 9.
Contents 1 Governmentality and Education: Vulnerable Triumphalism as a Technology -- 2 Pastoral Power and Governmental Subjectivities: An Analysis of a Teacher Recruitment Advertisement -- 3 Governmentality and Mediatisation: An Analysis of a Teacher Recruitment Advertising Campaign -- 4 Governmentality, Geosemiotics, and the Visual Culture of School Banner Advertisements -- 5 Governmentality, School Marketisation, and the Biopolitics of Custom-Built School Advertisements -- 6 Critical Conceptions of Hope and Aspiration: Hopeful Recommendations
Summary This book investigates the subjectivities in education arising from the triumphant mobilisation of care as portrayed in educational advertisements, and provides a novel theory of affective governmentality based on empirical research on affect, neoliberalism, and governmentality. It also takes the bold step of encouraging the re-imagination of the central and pressing question of school marketisation in Singapore, and problematises the seemingly innocuous portrayals of care in light of neoliberal governmentality seeking to perform cultural work on preferred identities and subjectivities. Using a judicious selection of media artefacts, the book scrutinises the creation of emotional technologies through an ethic of caring, harnessing vulnerabilities and triumphalism. As such it not only equips readers to understand the role of emotional technologies but also offers a critical and alternative view of hope and aspirations for transforming society. "Andrew Pereiras outstanding scholarly contribution to the field of educational policy studies and governance is a crucial piece of the puzzle about what can be said and written about Singapore education"--Allan Luke, Emeritus Professor, Queensland University of Technology, Australia "There is now an enormous body of writing on neoliberalism and education much of it is repetitive and rhetorical. Pereiras book is a very novel and very significant contribution to scholarship that explores some specific forms and modalities of neoliberal education. It carefully examines a vast array of cultural and media artefacts that 'advertise and represent education in Singapore and the affective government of teachers and students that results from this. The book develops an analytic framework for engagement with such artefacts that will be a great use to researchers in other settings - it thoroughly deserves widespread attention."--Stephen J Ball FBA, Distinguished Service Professor of Sociology of Education, Institute o f Education, University College London
Bibliography Includes bibliographical references
Notes Online resource; title from digital title page (viewed on August 07, 2019)
Subject Advertising -- Schools -- Singapore
School publicity -- Singapore
Advertising -- Schools
School publicity
Singapore
Form Electronic book
ISBN 9789811378072
981137807X