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Subjects (1-50 of 81)
Service industries -- Marketing.
1
 
Location Call no. Vol. Availability
 W'PONDS  380.1 Swa/Ais  AVAILABLE
3
E-book
2016

Case studies on marketing in the Indian context


Roy, Kisholoy, author
First edition
New Delhi : Trinity Press, 2016

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4
Book
1998

Consumers and services


Gabbott, Mark.

Chichester ; New York : J. Wiley, [1998]

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Location Call no. Vol. Availability
 W'BOOL  658.812 Gab/Cas  AVAILABLE
 WATERFT BUSINESS  658.812 Gab/Cas  AVAILABLE
5
Book
1997

Contemporary services marketing management : a reader




London : Dryden, [1997]

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 MELB  658.8 Gab/Csm  AVAILABLE
6
E-book
2014

Effective client management in professional services : how to build successful client relationships


Berkovi, Jack, author

Farnham, Surrey, England : Gower Publishing Limited, [2014]

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8
Book
1983

Emerging perspectives on services marketing




Chicago, IL : American Marketing Association, [1983]

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 WATERFT BUSINESS  658.8 Ber/Epo  AVAILABLE
9
Book
1994

Engineering for profit : successful marketing of hi-tech products and systems


Strock, O. J. (O. Jud), 1923-

Boca Raton, FL : C.R.C. Press, 1994

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Location Call no. Vol. Availability
 W'PONDS  620.00688 Str/Efp  AVAILABLE
10
Book
1993

The essence of services marketing


Payne, Adrian.

New York : Prentice Hall, 1993

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 MELB  658.8 Pay/Eos  AVAILABLE
11
Book
1997

Essentials of services marketing


Hoffman, K. Douglas.

Fort Worth : Dryden Press, [1997]

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 W'PONDS  658.802 Hof/Eos  AVAILABLE
12
Book
2012

Essentials of services marketing


Wirtz, Jochen, author
Second edition
Jurong, Singapore : Pearson Education South Asia Pte Ltd, 2012

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 MELB  658.8 Wir/Eos 2012  AVAILABLE
13
Book
2018

Essentials of services marketing


Wirtz, Jochen, author
Third edition
Harlow : Pearson Education Limited, 2018

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 MELB  658.8 Wir/Eos 2018  AVAILABLE
14
E-book
2012

Essentials of services marketing


Wirtz, Jochen.
2nd ed


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15
Book
2002

Essentials of services marketing : concepts, strategies, & cases


Hoffman, K. Douglas.
Second edition
Fort Worth : Harcourt College Publishers, [2002]

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 WATERFT BUSINESS  658.802 Hof/Eos 2002  AVAILABLE
16
E-book
2010

Handbook of research in mass customization and personalization


World Conference on Mass Customization and Personalization (4th : 2007 : Massachusetts Institute of Technology)



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17
Book
2000

Handbook of services marketing & management




Thousand Oaks Calif. ; London : Sage, 2000

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 WATERFT BUSINESS  658 Swa/Hos  AVAILABLE
20
Book
1998

Innovation in marketing




Oxford ; Boston : Butterworth-Heinemann, 1998

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 MELB  658.8 Doy/Iim  AVAILABLE
21
Book
2008

Interactive services marketing


Fisk, Raymond P.
Third edition
Boston : Houghton Mifflin, 2008

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 WATERFT BUSINESS  658.8 Fis/Ism 2008  AVAILABLE
 W'PONDS  658.8 Fis/Ism 2008  AVAILABLE
 MELB  658.8 Fis/Ism 2008  AVAILABLE
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24
Book
1999

Managing services marketing : text and readings


Bateson, John E. G.
Fourth edition
Fort Worth ; Sydney : Dryden Press, 1999

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 WATERFT BUSINESS  658.8 Bat/Msm 1999  AVAILABLE
 MELB  658.8 Bat/Msm 1999  AVAILABLE
26
Location Call no. Vol. Availability
 MELB  658.8 Cla/Msf  AVAILABLE
28
Book
1984

The marketing of services


Cowell, Donald W.

London : Heinemann, 1984

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 MELB  658.8 Cow/Mos  AVAILABLE
29
E-book
2011

Marketing planning for services


McDonald, Malcolm.



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30
Book
2006

Marketing plans for service businesses : a complete guide


McDonald, Malcolm.
Second edition
Oxford : Elsevier Butterworth-Heinemann, 2006

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 MELB  658.802 Mcd/Mpf 2006  AVAILABLE
31
E-book
2011

Marketing plans for services : a complete guide


McDonald, Malcolm, author.
Third edition


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32
Book
1991

Marketing services : competing through quality


Berry, Leonard L., 1942-

New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, [1991]

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 WATERFT BUSINESS  658.8 Ber/Msc  AVAILABLE
33
Book
2005

Marketing the professional services firm : applying the principles and the science of marketing to the professions


Young, Laurie, 1955-

Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, Inc., [2005]

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 MELB  658.8 You/Mtp  AVAILABLE
34
E-book
2005

Marketing your service business


Ruskin-Brown, Ian.



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35
Book
2002

Marketing your services : for people who hate to sell


Crandall, Rick.
Updated and expanded edition
Chicago, Ill. : McGraw-Hill, 2002

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 WATERFT BUSINESS  658.8 Cra/Mys 2002  AVAILABLE
36
Book
2006

The offshore nation : strategies for success in global outsourcing and offshoring


Vashistha, Atul.

New York : McGraw-Hill, [2006]

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Location Call no. Vol. Availability
 MELB  658.4058 Vas/Ons  AVAILABLE
37
E-book
2012

Prayer rooms : an augmented or expected benefit? Senayan City Mall Jakarta


Maulana, Amalia E

[Bingley] : Emerald Group Publishing Limited, 2012

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38
Book
1994

Principles of services marketing


Palmer, Adrian.

London ; New York : McGraw-Hill, [1994]

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 MELB  658.8 Pal/Pos  AVAILABLE
46
Book
1997

Selling the invisible : a field guide to modern marketing


Beckwith, Harry, 1949- author

New York : Warner Books, [1997]

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 MELB  658.8 Bec/Sti  AVAILABLE
47
Book
2000

Service management and marketing : a customer relationship management approach


Grönroos, Christian, 1947-
Second edition
Chichester : Wiley, [2000]

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Location Call no. Vol. Availability
 MELB  658.8 Gro/Sma 2002  AVAILABLE
 WATERFT BUSINESS  658.8 Gro/Sma 2002  AVAILABLE
 MELB  658.8 Gro/Sma 2002  AVAILABLE
48
Book
2015

Service management and marketing : managing the service profit logic


Grönroos, Christian, 1947-
Fourth edition
Hershey, PA : John Wiley & Sons, Inc., [2015]

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 MELB  658.8 Gra/Sma 2015  AVAILABLE
 MELB  658.8 Gra/Sma 2015  AVAILABLE
49
Book
1996

Service marketing


Rust, Roland T.

New York : HarperCollins College Publishers, [1996]

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 WATERFT BUSINESS  658.8 Rus/Sma  AVAILABLE
 MELB  658.8 Rus/Sma  AVAILABLE
50
E-book
2014

Service Marketing In Ghana


Kuada, John



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