| Description |
1 online resource |
| Series |
Discourse approaches to politics, society and culture (DAPSAC) 1569-9463 ; Volume 75 |
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Discourse approaches to politics, society and culture (DAPSAC) ; Volume 75
|
| Contents |
Intro -- The Discursive Construction of Class and Lifestyle -- Editorial page -- Title page -- LCC data -- Dedication page -- Table of contents -- Acknowledgements -- Publishers' acknowledgement -- List of tables -- List of images -- Preword -- 1. Introduction -- 1.1 The focus -- 1.1.1 Class and lifestyle in post-socialist Slovenia: The TV cooking show Love through the Stomach -- 1.1.2 Media globalization, lifestyle programming and post-socialism -- 1.1.3 Localizing the global -- 1.2 CDA as a methodology: Discourse as language in use -- 1.2.1 Discourse as language in use -- 1.2.2 Discourse, text and intertexuality -- 1.2.3 Text, genre and style -- 1.3 CDA and hegemony: The ideological nature of consumption/lifestyle -- 1.4 CDA as a critical social science and critique of everyday life -- 1.4.1 CDA and lifestyle media -- 1.5 Tools for analysis -- a. Nomination/predication strategies -- b. Point of view/perspectivation -- 1.6 Outline of the book -- 2. Modern consumption, class and lifestyle in the time of global media -- 2.1 Consumption, postmodernity and globalization -- 2.1.1 Consumer culture and postmodernity -- 2.1.2 Cultural globalization as homogenization and heterogenization -- 2.2 Lifestyle -- 2.2.1 Lifestyle as a postmodern identity project -- 2.2.2 Lifestyle, class and distinction in Bourdieu's social theory -- 2.2.2.1 A critique of Bourdieu's theory -- 2.2.3 The continuing relevance of class in lifestyle theory -- 2.3 Lifestyle media and celebrity chefs as postmodern celebrities -- 2.3.1 Chefs as celebrities: Authority and expertise in postmodernity -- 2.3.1.1 Contexualizing celebrity -- 2.3.1.2 Postmodern food expertise and chefs as celebrity experts -- 2.3.1.3 Chefs as global brands -- 2.3.2 Global lifestyle media: Cooking shows as global genres -- 2.3.2.1 Cooking shows as global genres -- 2.4 Cookbooks as lifestyle manuals |
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2.4.1 Cookbooks and recipes as genres -- a brief historical overview -- 2.4.1.1 Recipes -- 2.4.2 Postmodern celebrity cookbooks and cookbooks as spin-offs -- 2.4.2.1 Cookbook imagery and food-porn -- 2.4.2.2 Multiplatforming -- 2.5 Conclusion -- 3. The discursive construction of the Naked Chef brand in Jamie Oliver's English and Slovene cookbooks -- 3.1 Jamie Oliver's lifestyle brand in English: Who he is and what he represents -- 3.2 Constructing lifestyle via language style in Oliver's the Naked Chef -- 3.2.1 Conversational style -- 3.2.2 Foregrounding and figurative language -- 3.2.3 Evaluative language -- 3.2.4 Nostalgia -- 3.3 Jamie Oliver's shows and cookbooks in Slovenia -- 3.3.1 The Naked Chef brand in Slovene -- 3.3.1.1 Standard Slovene with various stylistic elements -- 3.3.1.2 Interdiscursivity, intertexuality and nostalgia -- 3.4 Conclusion -- 4. Food advice in socialist Slovenia -- 4.1 The media in socialist Slovenia -- 4.2 Food advice on Slovene television during socialism: An overview -- 4.2.1 Early TV cooking in Slovenia: Ivan Ivačič's cooking shows in the 1960s -- 4.2.2 Cooking on TV 1970-1990 -- 4.2.2.1 TV without the stomach and the discourse of health -- 4.2.2.2 Cooking and advertising -- 4.2.2.3 Short docu-food advice -- 4.2.3 Cooking for children towards the 1990s -- 4.3 Lifestyle advice in women's magazines -- 4.4 Food advice in Slovene language cookbooks -- 4.4.1 Cookbooks in Slovene from their beginnings: A brief overview -- 4.4.1.1 The first cookbook in the Slovene language -- 4.4.1.2 Cookbooks for the working classes -- 4.4.2 Cookbooks in Slovene from postwar cooking to the changing 1990s -- 4.5 Conclusion -- 5. Authority, professionalism and nutritionist discourse in two prominent Slovene cookbooks from the 1980s and 1990s -- 5.1 Topic analysis: An overview of cookbook content -- 'Ingredients and preparation of food' |
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'Description of dishes, origin and region' -- 'Nutrition and health' -- 'Consumption and manners' -- 5.2 Social actors -- from instruction to "in"/"out" group formation -- 5.2.1 Instruction in Slovene: The construction of an in-group -- 5.2.2 Construction of "us" vs "them" in cookbooks -- 5.3 Constructing scientific objectivity: Describing objects and processes -- 5.3.1 Nutritionist discourse -- 5.4 Perspectivation and the invisible expert -- 5.5 Conclusion -- 6. Celebrity chefs in post-socialist Slovenia -- 6.1 The media and TV cooking in post-socialist Slovenia: Some context -- 6.1.1 Cooking on TV in the 1990s -- 6.2 Love through the Stomach as a local TV cooking show -- 6.3 Topics analysis: From instruction to edutainment -- 6.3.1 Ingredients and preparation of food -- 6.3.2 Foreign foods -- 6.3.3 Family, children and friends: Synthetic personalization of relationships -- 6.3.4 Art, literature and travel -- 6.4 Language style in celebrity cookbooks: From object construction to point of view -- 6.4.1 Object description and language style -- 6.4.2 Mitigation and intensification: Constructing taste -- 6.4.3 Construction of several points of view -- 6.5 Analysis of cookbook images -- 6.5.1 Images in the Novak cookbooks -- 6.6 Conclusion -- 7. Discursive construction of culinary authority -- 7.1 Constructing authority discursively -- 7.1.1 Authorization -- 7.1.1.1 Celebrities as role models -- 7.1.1.2 Expert authority -- 7.1.1.3 Authority of tradition -- 7.1.2 Moral evaluation -- 7.2 Lifestyle, class and authority: The Novaks as the new authorities on family cooking -- 7.3 Conclusion -- 8. Conclusion -- 8.1 Summary of the book -- 8.2 Slovenia as a case study: Some limitations and the global lifestyle food discourse in other contexts -- 8.3 A useful intersection between Food Studies and CDA -- Cookbook sources -- References -- Index |
| Summary |
This book discusses transformations in the construction of culinary taste, lifestyle and class through cookbook language style in post-socialist Slovenia. Using CDA methodology it demonstrates relying on standard and celebrity cookbooks how the representation of culinary advice has changed in recent decades as a result of general social transformations such as postmodernity and globalization. It argues that compared to the standard cookbooks, where nutritionist ideology is at the forefront, the celebrity cookbooks reflect the conversational, hybrid nature of the genre, through which they promote global foodie discourse, while at the same time localizing the global trends to the Slovene context. The book lays at the intersection of discourse analysis, sociology, food, cultural, communication and media studies and (post- ) socialism |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record and CIP data provided by publisher |
| Subject |
Cooking -- Slovenia
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Celebrity chefs -- Slovenia
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1900 - 1999.
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COOKING -- General.
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Celebrity chefs
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Cooking
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Manners and customs
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| SUBJECT |
Slovenia -- Social life and customs -- 20th century
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| Subject |
Slovenia
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| Form |
Electronic book
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| LC no. |
2017044613 |
| ISBN |
9789027264763 |
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9027264767 |
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