Cover; Contents; List of Tables and Figures; List of Photographs and Images; List of Abbreviations; Foreword; Acknowledgements; Introduction; 1 -- Gandhi the Communicator; 2 -- Barthes: A Gandhian Fashion System; 3 -- Turner: Social Drama in Gandhi's Swadeshi Revolution; 4 -- Goffman: Gandhi as Performance Manager of a Nation; 5 -- A Gandhian Approach to Symbolisation; Photographs and Images; Appendix; Glossary; Select Bibliography; Index; About the Author
Summary
This is the first analysis of Gandhi's dressing style in terms of communication theory and an exploration of the subliminal messages that were subtly communicated to a large audience. Peter Gonsalves chooses three famous theorists from the field of communication studies and looks at Gandhi through the lens of each one, to give us a fascinating and new insight into one of the most famous men from South Asia. The author first prepares the ground for the theoretical investigation by exploring the breadth of Gandhi's communication skills. He provides essential information on a wide range of Gandhi
