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E-book
Author Hambrick, Marion E., author

Title Riding into the future : a financial examination of SoulCycle and the indoor cycling studio trend / Marion E. Hambrick
Published London : Human Kinetics, Inc., 2017

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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary SoulCycle is a $122 million company offering customers 45-min workouts in its indoor cycling studios. As one of the first boutique fitness firms to emerge in the $28.5 billion fitness industry, SoulCycle grew from one indoor cycling studio in New York City in 2006 to 67 studios across the United States by 2016. SoulCycle executives faced a pivotal moment in May 2016. Chief executive officer Melanie Whelan recognized the company faced increasing competition in the boutique fitness segment, with companies such as Flywheel and Peloton making inroads into this market. In addition, two of SoulCycle's founders resigned from their leadership positions earlier the same year. These developments led to questions about the long-term viability of SoulCycle within the larger fitness industry. A detailed financial analysis of SoulCycle, including an examination of the company's financial statements, financial ratios, strategic initiatives, and competitors, could provide insights about its chances for continued success
Notes Originally Published InHambrick, M. (2017). Riding into the future: A financial examination of SoulCycle and the indoor cycling studio trend. Case Studies in Sport Management, 6(1), 86-94
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Whelan, Melanie
SoulCycle
Physical fitness centers -- United States
Spinning (Trademark)
Corporations -- Finance.
Competition
Competition
Corporations -- Finance
Physical fitness centers
Spinning (Trademark)
United States
Genre/Form Case studies.
Études de cas.
Form Electronic book
ISBN 9781526462633
152646263X