| Description |
1 online resource (xviii, 204 pages) : illustrations |
| Summary |
Annotation "It is becoming increasingly clear that companies must be able to formulate business strategies, product and service strategies and internal operating strategies that accelerate the creation and delivery of customer value. Ulwick introduces a strategy formulation theory and process that allows firms to create strategies that consistently produce breakthrough results. The application of advanced modeling and pattern detection techniques is used in both the design of the theory and in the process it initiates; its application can result in strategies and solutions that deliver up to ten times more value than those created using traditional methods. Ulwick introduces a process called the Customer-Driven Mission Achievement Process (CD-MAP), now successfully used by many large companies to formulate and assess strategies at every organizational level. This book will help practitioners in any company improve their operations and their competitive position."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
| Bibliography |
Includes bibliographical references (pages 197-198) and index |
| Notes |
Print version record |
| Subject |
Strategic planning.
|
|
BUSINESS & ECONOMICS -- Strategic Planning.
|
|
Strategic planning
|
|
Strategische planning.
|
|
Strategisch management.
|
| Form |
Electronic book
|
| ISBN |
9781429476409 |
|
1429476400 |
|
1567509584 |
|
9781567509588 |
|
9781567202731 |
|
156720273X |
|
