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Title Streaming and screen culture in Asia-Pacific / Louisa Mitchell, Michael Samuel, editors
Published Cham, Switzerland : Palgrave Macmillan, 2022


Description 1 online resource (xiv, 333 pages)
Contents Introduction -- Part I Soft Power and Streaming Wars -- KonMari to Queer Eye: Netflix, Soft Power, and the International Streaming Wars -- Riding the Wavve: Platform Imperialism and South Korea’s Streaming Market -- Reconfiguring the K-Drama Business Model: The Co-production of Mr. Sunshine by Netflix and Studio Dragon -- Short Video as Streaming Media: A Symbolic Expression of Chinese Compressed Modernity -- Eastern Promise? Marco Polo and the Role of Medieval Drama in Netflix’s Strategy for Development in East Asia -- A New Kind of 2Getherness: Screening Thai Soft Power in Thai Boys Love (BL) Lakhon -- Content Carnival? (Re)Viewing Representation, Indianness, and OTT Culture in India -- Part II Streaming Technologies and Interactivity -- An Engagement-Based Model: Chinese Online Video Streaming Services for Chinese Viewers -- Chinese Otaku Culture and Alternative Public Spheres: A Study of Bullet Comments and Bilibili -- How Much Does a Subtitle Say?: A Critical Reception Study of Chinese Television Dramas Streamed Overseas -- Attaining #fame: Female Cover Musician’s Self-Fashioning and Socio-musical Interactions with Live Stream Audiences in Chennai and Beyond -- Part III Textual Analysis -- She Eats Well: Exploring Power and Desire Through Food and Romance in Korean Dramas -- The Cosmopolitics of Asian Magical Realism: Decentralisation and Localisation of Chinese Folklore in the Global Netflix Series The Ghost Bride -- Sounding Local? The Use of Music in Original Australian Streaming Productions -- Crunchyroll and the Webtoon-Image: Reterritorialising the Korean Digital Wave in Telecom Animation’s Tower of God (2020) and MAPPA’s The God of High School (2020) -- Liminal Space Between Social Strata: Voice-Over Narration in The Great Buddha+ -- Correction to: Sounding Local? The Use of Music in Original Australian Streaming Productions -- Index
Summary This book is an interdisciplinary collection exploring the impact of emergent technologies on the production, distribution and reception of media content in the Asia-Pacific region. Exploring case studies from China, Japan, South Korea, India, Thailand and Australia, as well as American co-productions, this collection takes a Cultural Studies approach to the constantly evolving ways of accessing and interacting with visual content. The study of the social and technological impact of online on-demand services is a burgeoning field of investigation, dating back to the early-2010s. This project will be a valuable update to existing conversations, and a cornerstone for future discussions about topics such as online technologies, popular culture, soft power, and social media. Louisa Mitchell is an independent scholar and editor. Her doctoral thesis, "Disrupting Heritage Cinema: The Historical Films of South Korea," was completed at the University of Leeds in 2019, under the WRoCAH Doctoral Research Partnership. Her research interests include national cinemas, colonialism/postcolonialism, and issues of cultural and historical representation. She has most recently been published in the 2021 collection Renegotiating Film Genres in East Asian Cinema and Beyond (2020) by Lin Feng and James Aston. Michael Samuel is a Lecturer in Film and Television Studies at the University of Bristol, UK. He is the author of Popular Factual Heritage Television (2022) and Northern Exposure: A Cultural History (2021), and the co-editor of True Detective: Critical Essays on the HBO Series (2017). He is currently editing an anthology about television and empathy
Notes Includes index
Print version record
Subject Mass media -- Technological innovations -- Asia
Mass media -- Technological innovations -- Pacific Area
Streaming technology (Telecommunications) -- Asia
Streaming technology (Telecommunications) -- Pacific Area
Mass media -- Technological innovations
Streaming technology (Telecommunications)
Pacific Area
Form Electronic book
Author Samuel, Michael, editor.
Mitchell, Louisa, editor.
ISBN 9783031093746