| Description |
1 online resource |
| Series |
SAGE Business Cases |
|
SAGE Business. Cases
|
| Summary |
Disney is one of the leading entertainment companies in the world. Towards the end of 2019, it launched a streaming service called Disney+. The service has proven enormously popular: less than one year after its launch, Disney+ has already achieved its five-year goal with respect to registered users. In 2020, Disney added a premium tier to its streaming service called Premier Access, which users could purchase to get early access to Disney's premium content: the live action remake of Mulan (initially intended for theatrical release). This case provides an opportunity for students to understand and assess how the marketing environment impacts strategic decision-making in marketing. In addition, this case provides information on the pricing strategy implemented by Disney, which students can use to better understand strategies available when pricing new offerings |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Disney Enterprises (1996- ) -- Case studies
|
| SUBJECT |
Disney Enterprises (1996- ) fast (OCoLC)fst00776540 |
| Subject |
Pricing -- Case studies
|
|
Streaming technology (Telecommunications) -- Prices -- Case studies
|
|
Pricing.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| ISBN |
9781529773972 |
|
1529773970 |
|
