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Book Cover
Author Hubbard, Nancy, 1963- author.

Title Conquering global markets : secrets from the world's most successful multinationals / Nancy A. Hubbard, Miriam Katowitz ('73) Chair in Management and Accounting, Goucher College, USA
Published Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2013


Description 1 online resource (xi, 228 pages) : illustrations
Contents The economics of globalization -- Trends in globalization -- The risks, challenges and benefits of being global -- How do companies go global : choices and issues between entry strategies -- Nonequity modes of investment -- Equity investment alliances and joint ventures -- Mergers and acquisitions -- Greenfield expansion -- Emerging market companies as globalizers -- China as a destination -- The next decade and beyond
Summary Conquering Global Markets offers assessments of the issues, statistics, cases, and best practices of mergers, acquisitions, joint ventures and alliances throughout the world. Using information gleaned interviews with CEOs, the book provides insights into making global M & As successful
Bibliography Includes bibliographical references (pages 202-215) and index
Notes English
Print version record
Subject International business enterprises.
Globalization -- Economic aspects
Strategic alliances (Business)
Business studies: general.
Business strategy.
International business.
Management & management techniques.
Takeovers, mergers & buy-outs.
BUSINESS & ECONOMICS -- Exports & Imports.
BUSINESS & ECONOMICS -- International -- Marketing.
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
Business and Management.
Globalization -- Economic aspects
International business enterprises
Strategic alliances (Business)
Business strategy.
Management & management techniques.
Business and Management.
Genre/Form Interviews
Form Electronic book
ISBN 9781137307729
Other Titles Secrets from the world's most successful multinationals