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Book Cover
E-book
Author Dwivedi, Yogesh Kumar

Title Consumer adoption and usage of broadband / Yogesh Kumar Dwivedi
Published Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), ©2008

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Description 1 online resource (electronic texts (xix, 309 pages : illustrations))
Contents The United Kingdom Case Study: The Theoretical Underpinning ; The Methodological Underpinning ; The Empirical Underpinning ; The Emerging Issues -- The Dutch Case Study -- Developing Country Perspectives and Implications
Summary Even though there are various methods of access to the Internet and telephony with speeds and banwidths increasing, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies
Notes Title from PDF title page (viewed June 19, 2010)
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Broadband communication systems.
Consumer behavior.
Consumers' preferences.
Telecommunication systems -- Government policy
Motivation research (Marketing) -- Case studies
Broadband communication systems.
Consumer behavior.
Consumers' preferences.
Motivation research (Marketing)
Telecommunication systems -- Government policy.
Genre/Form Case studies.
Form Electronic book
Author IGI Global.
LC no. 2007007290
ISBN 9781599047850
1599047853