Cover; Contents; Introduction; 1 Key Players; 2 Audiences and Advertising; 3 Television Programming; 4 Making TV on the Broadcast Networks; 5 Branded Cable Networks; 6 The New Economies of TV Information; Conclusion; Bibliography; Index
Summary
The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends
