| Description |
x, 250 pages : illustrations ; 24 cm |
| Contents |
Chapter 1. Marketing research: established traditions and emerging trends -- Chapter 2. The role and scope of the internet in marketing research -- Chapter 3. Personal intelligence -- Chapter 4. Environmental intelligence -- Chapter 5. Consumer intelligence -- Chapter 6. Competitive intelligence -- Chapter 7. Web marketing research basics -- Chapter 8. INternet surveys -- Chapter 9. Internet newsgroups and discussion lists: marketing research applications -- Chapter 10. Online focus groups, product and copy testing -- Chapter 11. Data, source and site reliability and validity -- Chapter 12. Ethical concerns and legalities |
| Bibliography |
Includes bibliographical references |
| Audience |
Tertiary students |
| Subject |
Interactive multimedia.
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Internet.
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Marketing research -- Methodology.
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Test of saving to workfile
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World Wide Web.
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| ISBN |
0074705989 |
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