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E-book
Author Holešinská, Andrea

Title Destinační management jako nástroj regionální politiky cestovního ruchu / Andrea Holešinská
Published Brno : Masarykova univerzita, Ekonomicko-správní fakulta, 2012

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Description 1 online resource
Summary The monograph deals with the theoretical-methodological basis of destination management as a specific form of managing that is applied in the field of tourism. The monograph is based on the premise that tourism is a major factor in regional development and therefore it covers the tourism policy issue concerning the institutional instrument of regional tourism policy which is able to provide effective tourism development in a region. Besides the theoretical base, the monograph presents results of several researches that prove the application of destination management into practice. Foreign expe
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Tourism -- Czech Republic
Tourism -- Czech Republic -- Management
Tourism -- Government policy -- Czech Republic
BUSINESS & ECONOMICS -- Industries -- General.
Tourism
Tourism -- Government policy
Tourism -- Management
Czech Republic
Form Electronic book
ISBN 8021081716
9788021081710