| Description |
1 online resource : illustrations |
| Series |
SAGE Research Methods. Cases |
|
SAGE Research Methods. Cases
|
| Summary |
Based on the authoŕs experience in her PhD research, this case study focuses on how the senior tourists were extracted from microdata of a broad tourism survey on visitors to the Spanish region of Andalusia. Overall, main steps in conducting the microdata exploitation are described, paying special attention to some methodological difficulties in applying a priori segmentatiońbased on sociodemographic variableśto groups of visitors. Specific aspects discussed in this process are: (a) the definition of the senior or older group, (b) the process of preparing the data for the analysis, (c) methodological limitations derived from the structure of the sociodemographic variables (age and employment situation), and (d) the application of the segmentation criteria to the microdata |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Missing observations (Statistics)
|
|
Tourism -- Spain -- Andalusia.
|
|
Tourists -- Spain -- Andalusia.
|
| Form |
Electronic book
|
| ISBN |
1526479141 |
|
9781526479143 (ebook) |
|
