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E-book

Title Best practices for transportation agency use of social media / edited by Susan Bregman, Kari Edison Watkins
Published Boca Raton, FL : CRC Press, [2013]
©2014

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Description 1 online resource (xviii, 313 pages)
Contents 1. Introduction -- 2. It's a social world / Susan Bregman -- 3. Fish heads and haiku : voices from the field / Susan Bregman -- 4. Using social media to connect with customers and community -- 5. Learning from customers and community -- 6. Agency considerations and policies -- 7. Tying it all together / Kari Edison Watkins
Summary Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts. The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interview
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Transportation agencies -- Customer services -- United States
Transportation agencies -- Public relations
Social media -- United States
Internet in public administration -- United States
POLITICAL SCIENCE -- Public Affairs & Administration.
Internet in public administration
Social media
United States
Form Electronic book
Author Bregman, Susan, editor.
Watkins, Kari Edison, editor.
ISBN 9781466568617
1466568615