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Book Cover
E-book
Author Danisman, Sumeyra Alpaslan, author

Title Interviewing and qualitative content analysis for root metaphors : a case of bad news management / Sumeyra Alpaslan Danisman
Published London : SAGE Publications Ltd, 2020
Online access available from:
Sage Research Methods Cases    View Resource Record  

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Description 1 online resource : illustrations
Series SAGE Research Methods. Cases
SAGE Research Methods. Cases
Summary This case is the qualitative research experience of a researcher who was interested in exploring the meaning of bad news management for managers in the context of Turkey. Face-to-face and in-depth interviewing for data collection and content analysis for data analysis were used to reach root metaphors of bad news management. Root metaphors are hidden, basic perspectives about a phenomenon, much like the roots of a tree are hidden under the ground. This case reports and discusses the details of interviewing and qualitative content analysis for how to reach the root metaphors of a phenomenon
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Communication in management -- Turkey
Public relations -- Turkey
Communication in management.
Public relations.
Turkey.
Form Electronic book
ISBN 1529713390
9781529713398