2022

Academic brands : distinction in global higher education

Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, [2022]

 

2020

Higher education marketing in Africa : explorations on student choice

 

2017

International survey of research university leadership : evaluation of the university enrollment marketing effort

Primary Research Group, author, publisher.



 

2002

Marketing higher and further education : an educator's guide to promoting courses, departments and institutions

Gibbs, Paul.

London : Kogan Page, [2002]

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2022

Marketing Higher Education Understanding How to Build and Promote the University Brand

Koku, Paul Sergius



 

2017

Marketing specialist, University of Wisconsin-Superior

United States : CandidCareer.com, 2017

 

2016

Positioning and experiential marketing strategy of Shanggu study

Zhilan, Li, author

London : Renmin University, 2016

 

2003

Shakespeare, Einstein, and the bottom line : the marketing of higher education

Kirp, David L.



 

2022

Social media marketing and customer-based brand equity for higher educational institutions : case of Vietnam and Sri Lanka

Perera, Charitha Harshani, author

Singapore : Springer, 2022