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Book Cover
E-book
Author Gundry, Lisa K., 1958-

Title Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention / Lisa K. Gundry, Jill R. Kickul
Published Thousand Oaks, CA : Sage Publications, ©2007

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Description 1 online resource (xix, 401 pages :) : illustrations
Contents Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure
Summary 'Entrepreneurship Strategy' presents a framework for strategy in entrepreneurial organisations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures
Bibliography Includes bibliographical references and index
Notes English
Subject Strategic planning.
Entrepreneurship.
Small business -- Management.
Entrepreneurship
entrepreneurs.
BUSINESS & ECONOMICS -- Entrepreneurship.
Politique de l'entreprise.
Esprit d'entreprise.
Gestion d'entreprises.
Entrepreneurship
Small business -- Management
Strategic planning
Strategisches Management
Unternehmensgründung
Unternehmenswachstum
Bedrijfsplanning.
Strategische planning.
Ondernemers.
Form Electronic book
Author Kickul, Jill R
LC no. 2006003793
ISBN 9781452262444
1452262446
9781452226019
1452226016
1322306583
9781322306582