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Book Cover
E-book
Author Zichermann, Gabe, 1974-

Title The gamification revolution : how leaders leverage game mechanics to crush the competition / Gabe Zichermann, Joselin Linder
Published New York : McGraw-Hill Education, ©2013

Copies

Description 1 online resource (1 volume) : illustrations
Contents The revolution will be gamified -- Gamification as a winning corporate strategy -- Gamifying the strategic process -- Supercharging staff performance -- Igniting employee innovation -- Reimagining recruitment, training and development -- Propelling personnel to health and wellness -- Cutting through the consumer noise -- Sustaining long term customer engagement -- Innovating with crowdsourcing -- In conclusion
Summary Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--this easy-to-use; strategic guide reveals the secrets of market leaders that you can apply immediately to your business. -- Edited summary from book
Notes Includes index
Print version record
Subject Social media -- Marketing
Video games -- Psychological aspects
Customer loyalty.
Customer loyalty
Form Electronic book
Author Linder, Joselin.
ISBN 9780071808323
0071808329
Other Titles How leaders leverage game mechanics to crush the competition