Title Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz

Published New York : McGraw-Hill, ©2012

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Description 1 online resource (1 volume) : illustrations Summary From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. -- Edited summary from book Bibliography Includes bibliographical references and index Notes English Print version record Subject Comic books, strips, etc. -- Authorship -- Marketing Comic books, strips, etc. -- Marketing Comic books, strips, etc. -- Technological innovations Popular culture -- Economic aspects. Webcomics. webcomics. Comic books, strips, etc. -- Authorship -- Marketing Comic books, strips, etc. -- Marketing Popular culture -- Economic aspects Webcomics Languages & Literatures. Literature - General. Genre/Form Internet resources. Form Electronic book LC no. 2012009412 ISBN 9780071797030 0071797033 9786613656353 6613656356

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