| Description |
1 online resource (x, 278 pages : illustrations (some color)) |
| Series |
Gale virtual reference library |
|
Gale virtual reference library
|
| Contents |
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future |
| Summary |
Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry |
| Notes |
Title from e-book title screen (viewed October 15, 2007) |
| Bibliography |
Includes bibliographical references (pages 269-271) and index |
| Subject |
Advertising -- History
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Advertising
|
|
Werbung
|
|
Reclame.
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| LC no. |
2007016432 |
| ISBN |
074945217X |
|
9780749452179 |
|
074945217X |
|
9780749448370 |
|
0749448377 |
|
1280915994 |
|
9781280915994 |
|
9786610915996 |
|
6610915997 |
|
