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Book Cover
E-book
Author Proulx, Mike.

Title Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin
Published Hoboken, N.J. : John Wiley & Sons, 2012
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Description 1 online resource (xvi, 272 pages) : illustrations
Contents The backchannel : bringing the social conversation to the forefront -- Social TV guides : curating social media for content discovery -- TV check-in services : creating vertical social networks around television -- The second screen : enhancing TV with synched content experiences -- Social TV ratings : adding a new dimension to television audience measurement -- Bridge content : driving engagement in-between episode airings -- Audience addressability : using online and direct mail targeting practices on TV -- TV everywhere : watching TV content whenever and wherever -- Connected TVs : blending online content with television content -- Conclusion (for now) : connecting the dots -- To be continued ... filling in the gaps
Summary The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navig
Notes Includes index
Bibliography Includes bibliographical references (pages 245-258) and index
Subject Television programs -- Internet marketing.
Online social networks.
Television programs -- Social aspects
BUSINESS & ECONOMICS -- Advertising & Promotion.
Television programs -- Internet marketing.
Online social networks.
Online social networks.
Television programs -- Internet marketing.
Television programs -- Social aspects.
Internet-TV
Marketingstrategie
Werbetr├Ąger
Online-Marketing
Mediendienste
Fernsehwirtschaft
Form Electronic book
Author Shepatin, Stacey.
ISBN 9781118226339
111822633X
9781118239650
1118239652
9781118264232
1118264231
Other Titles Social television