Title Strategies for Asia Pacific : beyond the crisis / Philippe Lasserre and Hellmut Schütte

Edition Revised and updated edition Published South Yarra, Vic. : Macmillan Education, 1999

Copies

Location	Call no.	Vol.	Availability
MELB	337.9 Las/Sfa 1999		AVAILABLE
W'PONDS	337.9 Las/Sfa 1999		AVAILABLE
W'PONDS	337.9 Las/Sfa 1999		AVAILABLE

Description xvi, 323 pages : illustrations ; 24 cm Contents 1. The strategic importance of Asia Pacific -- 2. Formulating strategies for Asia Pacific -- 3. Asia as a market -- 4. The players -- 5. Asian business logic -- 6. Competing -- 7. Cooperating in country-based partnerships -- 8. Cooperating in global partnership-s -- 9. Organising -- 10. Managing human resources -- 11. The future of the Asia Pacific Region Summary This text stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia while being serious is a temporary phenomenon only and that the need remains for Western firms to boost their position in Asia Pacific This book draws on the research and direct professional experience of the authors and makes reference to recent unpublished data. It will be invaluable for Western managers doing business in Asia, especially in the light of the recent crisis. It will also be of interest to students and academics studying the business divide Analysis Asia, East Asia, Southeast Globalisation Company management Multinational corporations Foreign investment East West relations Asian financial crisis Partnerships Competition Cultural influences International comparisons Overseas item Notes Includes index Bibliography Bibliography: pages 304-313 Audience Tertiary students Subject International business enterprises -- Asia. International business enterprises -- Pacific Area. Corporations, Foreign -- Asia. Corporations, Foreign -- Pacific Area. International business enterprises -- Pacific Area -- Management. Competition -- East Asia. International business enterprises -- East Asia -- Management. Joint ventures -- Western Hemisphere. Intercultural communication. International business enterprises -- Western Hemisphere -- Management. SUBJECT Asia -- Commerce http://id.loc.gov/authorities/subjects/sh2008114266 -- Western Hemisphere. http://id.loc.gov/authorities/subjects/sh86007207 Western Hemisphere http://id.loc.gov/authorities/subjects/sh86007207 -- Commerce http://id.loc.gov/authorities/subjects/sh99001412 -- Asia. http://id.loc.gov/authorities/subjects/sh85008606 Asia -- Foreign economic relations http://id.loc.gov/authorities/subjects/sh2008114268 -- Western Hemisphere. http://id.loc.gov/authorities/subjects/sh86007207 Western Hemisphere http://id.loc.gov/authorities/subjects/sh86007207 -- Foreign economic relations http://id.loc.gov/authorities/subjects/sh00005782 -- Asia. http://id.loc.gov/authorities/subjects/sh85008606 Western Hemisphere http://id.loc.gov/authorities/subjects/sh86007207 -- Foreign economic relations http://id.loc.gov/authorities/subjects/sh00005782 -- Pacific Area. http://id.loc.gov/authorities/subjects/sh85096445 Pacific Area http://id.loc.gov/authorities/subjects/sh85096445 -- Foreign economic relations http://id.loc.gov/authorities/subjects/sh00005782 -- Western Hemisphere. http://id.loc.gov/authorities/subjects/sh86007207 Author Schütte, Hellmut. LC no. 00001413 ISBN 0732954096 : 033373582X

Other Titles Strategies for Asia Pacific

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