| Description |
1 online resource |
| Series |
SAGE business cases |
|
SAGE business cases
|
| Summary |
In this case study, the authors examined media representations of two Chinese female athletes--state athlete Ding Ning and professional athlete Li Na--in China, a nation undergoing social transformation and a sport-reform initiative. Analyzing stories from two Chinese web portals (i.e., Sina and Tencent), the authors analyzed how (a) gender, (b) nationalism, and (c) the individualism-collectivism continuum entered into media representations of these two female athletes. Notable differences emerged in all three conceptual areas. A fourth theme, which the authors have identified as the commercialized athlete, also emerged. Possible explanations and implications are discussed |
| Notes |
Originally Published In : Xu, Q. & Kreshel, P. J. (2021). State Versus Professional: A Case Study of How Chinese New Media Construct Elite Female Athletes. International Journal of Sport Communication, 14(1), 131-150 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Athletes in mass media -- Case studies
|
|
Women athletes -- China
|
|
Athletes in mass media.
|
|
Women athletes.
|
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China.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Kreshel, Peggy J. (Peggy Jean), 1953- author.
|
| ISBN |
9781529798296 |
|
1529798299 |
|
