| Description |
1 online resource |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
Google subsidiary, YouTube, has collected data of children users without the consent of parents and then sold the data to advertisers. The Federal Trade Commission fined Google $170 million in what was the largest fine in Google's history. Absent a plausible public explanation, YouTube and its parent company risk anger and alienation from investors, application users, parents groups, and perhaps further regulatory oversight from the Congress of the United States |
| Notes |
Originally Published In Gordon, Z., Ilyas, N., & O'Rourke, J. (2019). YouTube: Illegally Tracking Children's Data. 19-18. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
|
Description based on XML content |
| Subject |
YouTube (Firm) -- Management
|
|
YouTube (Firm) -- Public relations
|
|
YouTube (Firm) -- Data processing
|
|
Google (Firm)
|
| SUBJECT |
Google (Firm) fast (OCoLC)fst00759798 |
|
YouTube (Firm) fast (OCoLC)fst01669653 |
| Subject |
Electronic data processing.
|
|
Management.
|
|
Public relations.
|
| Form |
Electronic book
|
| Author |
Ilyas, Nasir, author
|
|
O'Rourke, James S., 1946- author.
|
| ISBN |
9781529735253 |
|
1529735254 |
|
