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Subjects (1-8 of 8)
Branding (Marketing) -- Asia.
1
Book
2003

The 360 degree brand in Asia : creating more effective marketing communications


Blair, Mark.

Singapore : John Wiley & Sons (Asia), 2003

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Location Call no. Vol. Availability
 MELB  658.80095 Bla/Tsd  AVAILABLE
2
E-book
2015

Asian brand strategy : building and sustaining strong global brands in Asia


Roll, Martin, 1967- author.
Revised and updated, Second edition
Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015

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3
Book
2006

Asian brand strategy : how Asia builds strong brands


Roll, Martin, 1967-

Basingstoke [England] ; New York : Palgrave Macmillan, 2006

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Location Call no. Vol. Availability
 MELB  658.827095 Rol/Abs  AVAILABLE
4
Book
2002

Asian branding : a great way to fly


Batey, Ian.

Singapore ; London : Prentice Hall, 2002

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Location Call no. Vol. Availability
 MELB  658.827 Bat/Aba  AVAILABLE
7
Streaming video
2014

How Singapore Airlines created a legend of glamorous service


Roll, Martin, 1967- presenter.

London : Henry Stewart Talks, 2014

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8
Streaming video
2014

Managing brands in Asia


Roll, Martin, 1967- presenter.

London : Henry Stewart Talks, 2014

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