| Description |
1 online resource (xiv, 401 pages) : illustrations |
| Series |
Trends in Applied Linguistics [TAL] ; v. 11 |
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Trends in Applied Linguistics TAL
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| Contents |
I. Multimodal Theory And Methodology: How Are They Developed? -- II. Multimodal Theory And Methodology: What Are Their Facets? -- III. Conducting Multimodal Research -- IV. Sample Analyses |
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1. Introduction -- I. Multimodal Theory And Methodology: How Are They Developed? -- 2. From Mediated Discourse And Nexus Analysis To Geosemiotics: A Personal Account -- 3. Developing Multimodal (Inter)Action Analysis: A Personal Account -- 4. About Images And Multimodality: A Personal Account -- 5. Developing A Gem (Genre And Multimodality) Model -- II. Multimodal Theory And Methodology: What Are Their Facets? -- 6. Mediated Discourse Analysis -- 7. Nexus Analysis -- 8. Geosemiotics: Discourses In Place -- 9. Introduction To Multimodal (Inter)Action Analysis -- 10. Multimodal Analysis Of New Corporate Genres -- 11. Multimodal Genre Analysis -- III. Conducting Multimodal Research -- 12. Multimodal Approaches -- 13. Systemic Functional Multimodal Discourse Analysis -- 14. Multimodal Transcription: A Case Study -- 15. How-To-Analyze Webpages -- 16. A Participatory Approach To 'Analysing' Visual Data: Involving Practitioners In Visual Feedback -- 17. Collecting Video Data: Role Of The Researcher -- 18. Studying Social Actors: Some Thoughts On Ethics -- IV. Sample Analyses -- 19. Mediation As Interrelationship: Example Of Kitesurfing -- 20. Vertical Identity Production And Māori Identity -- 21. The Matrix Phenomenon -- 22. Typography -- 23. Multimodal Constructions Of Factuality And Authenticity In Tv-News Bulletins -- 24. Facebook: A Multimodal Discourse Analysis Of (Semi- )Automated Communicative Modes -- 25. 3-D Realisation Of Discourse: The Case Of War Monuments -- 26. Multimodality And Space Exploration: Communicative Space In Action -- 27. Mediated Discourse Analysis, 'Embodied Learning' And Emerging Social And Professional Identities -- 28. Comic Books -- 29. Multimodality In Literature: An Analysis Of Jonathan Safran Foer'S A Primer For The Punctuation Of Heart Disease -- 30. Concluding Remarks |
| Summary |
This Reader is a comprehensive introductory text for the study of multimodality and offers a wide range of approaches and data sets illuminating the value of multimodal investigations for education, sociology, anthropology, linguistics, psychology, and communication. With an extensive list of further readings, suggested assignments, and an alphabetic glossary, the book is a useful companion to students and researchers alike |
| Bibliography |
Includes bibliographical references and index |
| Notes |
In English |
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Print version record |
| Subject |
Modality (Linguistics)
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Communication -- Methodology.
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Social interaction.
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Oral communication.
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PSYCHOLOGY -- Social Psychology.
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Communication -- Methodology
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Modality (Linguistics)
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Oral communication
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Social interaction
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Modalité (linguistique)
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Communication -- Méthodologie.
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Interaction sociale.
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| Form |
Electronic book
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| Author |
Norris, Sigrid, 1961- editor.
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Maier, Carmen Daniela, editor.
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| ISBN |
9781614511175 |
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1614511179 |
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9781614518136 |
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1614518130 |
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1614511640 |
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9781614511649 |
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