Description |
1 online resource (448 pages) |
Summary |
Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: * The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema * Pictorial design considerations including the relationships between images and type, hierarchy, form and composition * How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact. New to this edition: * Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos * New industry tools and techniques, such as Photoshop's new animation tool * An updated and enhanced DVD, and much more The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production |
Notes |
Copyright © Routledge 2012 2012 |
Issuing Body |
Made available through: Safari, an O'Reilly Media Company |
Notes |
Online resource; Title from title page (viewed May 29, 2013) |
Subject |
Animation (Cinematography)
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Graphic arts.
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Television graphics.
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Visual communication.
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animations (visual works)
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animation (process)
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Animation (Cinematography)
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Graphic arts
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Television graphics
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Visual communication
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Genre/Form |
Animation (Cinematography)
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Form |
Electronic book
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Author |
Safari, an O'Reilly Media Company
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