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Book Cover
E-book
Author Visocky O'Grady, Jennifer, author.

Title A designer's research manual : succeed in design by knowing your clients and what they really need / Jenn & Kenneth Visocky O'Grady
Published Gloucester, Mass. : Rockport Publishers, [2006]
©2006

Copies

Description 1 online resource (192 pages) : illustrations
Series Design field guides
Design field guides.
Contents pt. 1. Methods + theory -- pt. 2. Research at work
Summary "Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value."--Product description
Bibliography Includes bibliographical references (page 191) and index
Notes Print version record
Subject Commercial art -- United States -- Marketing
Graphic arts -- United States -- Marketing
ANTIQUES & COLLECTIBLES -- Paper Ephemera.
DESIGN -- Clip Art.
DESIGN -- Graphic Arts -- Branding & Logo Design.
DESIGN -- Graphic Arts -- Commercial & Corporate.
DESIGN -- Graphic Arts -- Illustration.
Commercial art -- Marketing
Graphic arts -- Marketing
Vormgeving.
Onderzoek.
United States
Genre/Form Casestudies.
Form Electronic book
Author Visocky O'Grady, Kenneth, author.
LC no. 2006012597
ISBN 9781616739386
161673938X