I. Learning the Ropes -- 1. Reviewing eBay Basics -- 2. Using eBay's Advanced Features -- II. Setting Up an eBay Business -- 3. Step One: Create a Business Plan -- 4. Step Two: Evaluate Your Funding Needs -- 5. Step Three: Deal with Business and Legal Issues -- 6. Step Four: Set Up a Record-keeping System -- 7. Step Five: Set Up Your Back Office -- 8. Step Six: Find and Manage Your Inventory -- 9. Step Seven: Research Other eBay Auctions -- and Set a Pricing Strategy -- 10. Step Eight: Establish Your eBay Presence -- III. Managing Your Day-to-Day Business -- 11. Creating Item Listings -- 12. Managing Your Auctions -- 13. Managing Customer Payments -- 14. Managing Packing and Shipping -- 15. Dealing with Customers -- 16. Dealing with Problems -- IV. Moving from Seller to PowerSeller -- 17. Becoming an eBay PowerSeller -- 18. Making Your Auctions More Effective -- 19. Working with Photographs -- 20. Using Professional Auction Tools -- 21. Opening an eBay Store -- 22. Setting Up Your Own Web Site for Online Sales -- 23. Integrating eBay Auctions into an Existing Business -- 24. Promoting Your eBay Auctions
