1. The news environment -- 2. News packaging -- 3. The target -- 4. The spin -- 5. Writing your release -- 6. Pictures -- 7. Pitching your release -- 8. Media contacts -- 9. News opportunities -- 10. Basic strategies
Summary
A guide that will enable the reader to write and market press releases, organise media interviews and develop media strategies so as to successfully communicate the message to the outside world. Outlines a systematic and professional approach to producing press releases in a simple and concise way
