Title E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski

Edition International edition Published Boston : McGraw-Hill/Irwin MarketspaceU, [2001] ©2001

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.84 Ray/Eco		AVAILABLE
MELB	658.84 Ray/Eco		AVAILABLE

Description xxxv, 420 pages : illustrations ; 26 cm Contents Chapter 1: Overview of E-commerce Framework -- Chapter 2: Framing the Market Opportunity Chapter -- 3: Business Models -- Chapter 4: Customer Interface -- Chapter 5: Market Communications and Branding -- Chapter 6: Implementation -- Chapter 7: Metrics -- Chapter 8: Valuation -- Chapter 9: Network Infrastructure -- Chapter 10: Media Convergence Notes Additional resources are available on Web site http://www.mhhe.com/business/marketing/marketspace/rayport01ec/index.mhtml Bibliography Includes bibliographical references and indexes Subject Electronic commerce. Internet advertising. Internet marketing. Author Jaworski, Bernard J. LC no. 00108389 ISBN 0071189459 Int. edition 0072465212 alkaline paper

Other Titles Ecommerce

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