| Description |
xx, 795 pages, GL13, EN22, CR3, IN19 pages ; color illustrations ; 29 cm |
|
1/2 in |
| Series |
The McGraw-Hill/Irwin series in marketing |
|
The Irwin/McGraw-Hill series in marketing |
|
Irwin/McGraw-Hill series in marketing.
|
|
McGraw-Hill/Irwin series in marketing.
|
| Contents |
[v. 1] Text -- [v. 2] accompanying guide |
| Summary |
The videos were developed specifically for use with the 5th ed. of : "Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch. They contain over 400 television and radio commercials which are examples of creative advertising and can be used to help explain a particular concept or principle discussed in the text |
| Notes |
Previous ed.: 1998 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Advertising.
|
|
Communication in marketing.
|
|
Sales promotion.
|
| Genre/Form |
Video recordings.
|
| Author |
Belch, Michael A.
|
| LC no. |
00040688 |
| ISBN |
0071180265 (International edition) |
|
0072314451 |
|
8888885153 (pack) |
|
