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Book Cover
Author Peter, J. Paul.

Title A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr
Edition Ninth edition
Published Boston : McGraw-Hill/Irwin, [2003]


Location Call no. Vol. Availability
 MELB  658.8 Pet/Pom  AVAILABLE
Description xiv, 280 pages ; 26 cm
Series The Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill series in marketing.
Bibliography Includes bibliographical references and index
Subject Marketing -- Management.
Author Donnelly, James H.
LC no. 2002019869
ISBN 0072466588 alkaline paper
0071198717 International alkaline paper